NISHA NAIR
Designer | Researcher | Strategist | Artist
PREVIOUSLY
Crafted consumer experiences at Ford Credit
EXPERIENCE
8 years in qualitative and quantitative research, product design, visual design and motion graphics
A BIT ABOUT ME
I bring 8 years of experience designing for a wide range of users and challenges across diverse industries such as financial services, software, automation, advertising, and entertainment. Over time, my work has evolved from visually rich projects like 2D animated films and digital ads to building data-driven B2C and B2B products that seamlessly balance user needs with business goals. In my recent roles, I have led multiple user research initiatives to guide product and business development.
My strength lies at the intersection of research, design, and strategy, translating insights into clearly defined opportunities and actionable direction. I believe that being open to feedback and applying empathy in research are key to crafting intuitive, meaningful experiences.
Outside of work, I enjoy dabbling in all forms of art and spending time outdoors. I keep myself creatively and intellectually challenged and thrive when surrounded by inspiring peers and mentors. Recently I've been learning how to stitch and hope to design my garments soon.
MY DESIGN JOURNEY SO FAR...
Ford Credit, USA
Nov 2022 - Present
Slalom Build, Atlanta
June - August 2022
Indiana University, Indianapolis
August 2021 - May 2023
November 2021 - May 2023
August 2021 - April 2022
Media.net, Mumbai
October 2019 - July 2021
Studio Eeksaurus, Mumbai
July 2018 - April 2019
Autonxt Automation, Mumbai
June 2017 - June 2018
University of Mumbai
June 2013 – May 2017
User Experience Researcher
Designing consumer experiences for web and mobile, leading user research initiatives, advocating for a design-first approach.
User Experience Design Intern
Led research and design for a lean cross-functional team working in an agile fast paced environment. Learnt how trust fosters true collaboration.
M.S. in Human Computer Interaction
Deep dive into human-centered design and research with some very talented and inspiring professors in a project-based, hands-on learning environment.
UX Researcher | Dr. Erin Brady
Conducted research to break down the reality of how accessibility guidelines are implemented across digital platforms with fellow researchers.
Graduate Teaching Assistant | Prof. David Perry
Mentored undergraduate students during their storytelling and motions graphics lab sessions - pushing them to 'think from the lens of the audience'.
User Experience Designer
Completely broke down my 'sense of design aesthetic' to engage diverse user groups with contextual ad experiences.
Visual Designer
Explored the craft of animated storytelling and flourished my design thinking and sense of aesthetic with brilliant artists and designers.
User Experience Designer
Learnt the inner workings of a startup and what helps a team thrive. Designed for very complex real world problems using limited resources.
B.E. in Computer Engineering
Discovered my passion for problem solving and digital design. Joined clubs, internships and spent countless hours fiddling with design tools.